100% whole grain, 100% healthy

A major impact of Covid-19 is that consumers have become more health conscious, in which nutrition plays an important role. The Health Council recommends eating at least 90 grams of wholemeal products a day. That’s the equivalent of eating three slices of wholemeal bread. So give wholemeal bread a prominent spot in your shop and clearly communicate its health benefits.

Wholemeal flour is made from the whole grain. The grain consists of three parts: the bran, the endosperm and the germ.

Each part provides a unique and efficient set of nutrients. When all three of a grain’s components are processed into flour in their natural proportions, we call it whole grain flour.
Consumption of whole grain bread is good for our health. The amount of fibre on the one hand and the combination of vitamins and minerals on the other have a beneficial effect on our body. 100% whole grain is a natural source of protein, dietary fibre, potassium, iron, zinc, magnesium, vitamins B3 and B9 (folic acid). What’s more, it is rich in vitamin B1, copper and phosphorus.

Did you know that:

• the fibre from whole grain cereals promotes healthy intestinal functioning?

• three slices of wholemeal bread a day reduces the risk of cardiovascular disease by up to 25%?

• eating wholemeal products reduces your risk of diabetes?

• daily consumption of 90 grams of wholemeal products reduces the risk of bowel cancer by 10%?

The '100% whole grain' claim allows you to distinguish wholemeal bread from other products, which are not made exclusively from whole grain flour. It is important you inform your consumers about this. After all, they are conscious about their health and appreciate transparency. Communicating this kind of information helps you stand out from your competitors and underlines your professionalism.

With the whole grain varieties of Dossche Mills, you obtain a superior, firm coarse whole grain bread with great baking properties and crumb structure.

Traditional bakers can now obtain a promotional package when purchasing one or several whole grain varieties. The package includes specially designed bread bags, wafers and an inspiring recipe bundle.

Ask your representative about the special offer’s terms and conditions!